In 2014, Mohapi Motaung and Thato Moeng started baking muffins as a side hustle. What began as a home kitchen project quickly grew into The Muffineers: a beloved local brand known for muffins, cupcakes, and custom cakes.

With demand climbing and orders rolling in, they needed to scale fast, without cutting corners.

Outdated baking equipment was slowing everything down. Production bottlenecks made it tough to meet growing orders, and every delay risked their hard-earned reputation for quality. Mohapi and Thato knew they had something special, but they didn’t have the tools to keep up.

Mutualism stepped in with asset-backed financing tailored to their needs. With the funding secured, they upgraded their equipment and immediately saw the difference.

The Muffineers scaled their operations and boosted profits while staying true to the quality their brand is known for. Today, they’re a fixture in their community and a standout example of what focused funding can do for a business.